Lance Tarrance and Stephan Helgesen challenge the Republican Party to an intervention and offer five pathways to victory in 2014 and 2016. The authors advocate for a “Third Way” candidate, and through an in-depth analysis of seven distinct voter types and two seminal U.S. Presidential elections, they make their case for rejecting the status quo. The Republican Party stands at the edge of a cliff looking into the abyss. Has it the power to jump the gorge or will it fall into it?
“A manifesto for change and a call to action” is how Tarrance and Helgesen describe their 200 plus page book and proceed to dissect the 1980 and 2012 campaigns’ messaging, strategies, financing and candidates as they move towards a full-on confrontation and analysis of the causes for the Republican loss in 2012. Available on amazon.com, Barnes & Noble or get a signed copy through this website. To order through our site simply send us an email and tell us how many books you want to buy and how you want them inscribed. To order through Amazon, click here.
Breaking Republican: THE book for every Republican who wants to win in 2016
It analyzes the five principal pathways to electoral victory for the next Republican President. It identifies and describes seven basic voter types and voting groups and handicaps the five top tier Republican Presidential candidates. It lays out a ‘job description’ for the next President and shows how Hillary Clinton can be beaten. Breaking Republican is also a campaign handbook or ‘Army Field Manual’ for aspiring Republican candidates. It describes the entire campaign process including: setting up a campaign organization, formulating strategy, choosing a team, political event planning, fund-raising/financing, messaging and polling.
Co-authored by Lance Tarrance and Stephan Helgesen, the book shows how Republicans can take back the White House from the Democrats and presents a detailed political battle plan for victory based on the strategies outlined in the pair’s first book, “How Republicans can win in a changing America: The Art of War with Lesson Plans” (also available on amazon.com and from Barnes & Noble online). Order yours today at amazon.com or get a signed copy through this website.
Excerpts from Chapter 5, "Third Way Candidates for 2016":
Hillary Clinton...has found out that being a political legacy candidate is going to be rocker than expected...some of the negatives that could halt her status as a prohibitive favorite in 2016 are the following:
How Republicans can win in a changing America: The Art of War with Lesson Plans
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