We have been at the center of the U.S. and international political scene for nearly four decades. During that time we have earned our reputation as voting behavior specialists and continue to provide valuable insight into national public opinion trends.




​​​​READ LANCE TARRANCE'S WIKIPEDIA

READ LANCE TARRANCE'S CV


SELECTED PREVIOUS CAMPAIGN CAREER

EXPERIENCES OF V. LANCE TARRANCE, JR.:

 
 U.S. PRESIDENTIAL CAMPAIGNS:   

                    *  BARRY GOLDWATER, 1964
                    *  RICHARD NIXON, 1968 AND 1972
                    *  RONALD REAGAN, 1976
                    *  JOHN CONNALLY, 1980
                    *  JACK KEMP, 1988
                    *  U.S. CHAMBER OF COMMERCE, 2004
                    *  JOHN MCCAIN, 2008   

   
ELECTED REPUBLICAN U.S. SENATORS:

                   *  SEN. JOHN TOWER, TEXAS, 1966-1984
                   *  SEN. JACK SCHMITT, NEW MEXICO, 1976-1982
                   *  SEN. MALCOLM WALLOP, WYOMING, 1976-1994
                   *  SEN. S.I. HAYAKAWA, CALIFORNIA, 1976-1982
                   *  SEN. PETE DOMENICI, NEW MEXICO, 1978-1984
                   *  SEN. ALAN SIMPSON, WYOMING, 1978 AND 1984
                   *  SEN. MAC MATHIAS, MARYLAND, 1980-1986 
                   *  SEN. STEVE SYMMS, IDAHO, 1980-1986
                   *  SEN. CHUCK GRASSLEY, IOWA, 1980-1992
                   *  SEN. PAUL  TRIBLE, VIRGINIA, 1982-1986
                   *  SEN. PHIL GRAMM, TEXAS, 1984-1990
                   *  SEN. MITCH  MCCONNELL, KENTUCKY, 1984
                   *  SEN. TRENT LOTT, MISSISSIPPI, 1988-1994
 
   
ELECTED REPUBLICAN STATE GOVERNORS:

                 
*  GOV. BILL CLEMENTS, TEXAS, 1978-1982
                  *  GOV. DICK THORNBURG, PENNSYLVANIA, 1978-1982
                  *  GOV. JOHN DALTON, VIRGINIA, 1978
                  *  GOV. FRANK WHITE, ARKANSAS, 1980-1982
                  *  GOV. GEORGE DUEKMEJIAN, CALIFORNIA, 1982-1990  
                                                                                               
*  GOV. TERRY BRANSTAD,  IOWA, 1982-1990
                  *  GOV. JIM MARTIN,  NORTH CAROLINA, 1984 AND 1988
                  *  GOV. BOB MARTINEZ, FLORIDA, 1986-1990
                  *  GOV. TOMMY  THOMPSON, WISCONSIN, 1990-1994
                  *  GOV. GEORGE VOINOVICH, OHIO, 1990-1994


   SELECTED PROMINENT DEMOCRATS DEFEATED:

                  *  SEN. JOHN TUNNEY, CALIFORNIA, 1976
                  *  SEN. GALE MCGEE, WYOMING, 1976                                                                                                                              *  SEN. JOE MONTOYA, NEW MEXICO, 1976
                  *  ATT-GEN  JOHN  HILL, TEXAS, 1978
                  *  REP. BOB KRUEGER, TEXAS, 1978
                                                                                                                                  
*  SEN. JOHN CULVER, IOWA, 1980
                  *  SEN. FRANK CHURCH, IDAHO, 1980                                                                                                                              *  GOV. BILL  CLINTON, ARKANSAS, 1980
                  *  MAYOR TOM BRADLEY, LOS ANGELES, CALIF., 1982 AND 1986
                  *  SEN. DEE HUDDLESTON, KENTUCKY, 1984






  

​​​​​At Tarrance Consulting, we are dedicated to

winning formulations through a comprehensive

"Four Corners Strategy" that includes: critical issues

analysis, key voter demographic polling/sampling,

media research/messaging and candidate positioning. 

     Tarrance Consulting began with an idea                         and a dream back in the 1960s... 

 ...when Lance Tarrance read

Barry Goldwater's book, "Conscience

of a Conservative." in college at

Washington and Lee University, it

inspired him to choose government

and  research methodology.  Inspired

by the friendship of Richard

Scammon, editor of America Votes and former Director of the U.S. Census, Lance published maps and voting returns for the major counties in Texas, a first for his state. From there, his career took him on an exciting journey from data collection experience as Special Assistant to the Director of the U.S. Census, to one of America's top public opinion analysts, authors and guest lecturers.  After building a successful polling company that was acquired by the Gallup Organization, he became a member of their Board (1987-1982).  Later, he became their 'man in China', as President and Managing Director of Gallup China Inc. in Beijing (1993-1996). 

​Lance was a distinguished visiting professor at the Texas A&M University's Center for Presidential Studies lecturing on contemporary public opinion analysis.