July 19, 1988 - New York Times - "With Bentson, the Democrats Look West, Not South"

​Op Ed Contributor Lance Tarrance - "Virtually, all the experts are saying that Senator Lloyd Bentsen's selection as a Vice Presidential candidate signals the beginning of a classic Southern strategy by the Democrats.  I think not.  Rather, it may mark the beginning of a Western strategy by the Dukakis campaign aimed at cracking into the Republican Party's electoral magic kingdom - the SunBelt...Dukakis selected Senator Bentsen because, even if the South remains Reagan country, some of the key Western states are not."


                                           February 8, 1988 - U.S. News &                                                          World Report, Special Edition - The New American Establishment (Who Runs America):  Who's Who in Government and Politics - Roger Ailes, James Baker, George Bush, Dick Cheney, Pamela Harriman, Peter Hart, Jesse Jackson, Jame Kemp, Kevin Phillips, Pat Robertson, V. Lance Tarrance, Jr., Ann Wexler, among others...."," Mitch McConnell, a dead-in-the-water Republican in a 4 to 1 Democratic state won the election. 'You can't tell me that isn't power' says polltaker, Lance Tarrance, who worked with Ailes on the campaign".

Nov. 5, 2008 - Institutional Financial Forum - "The long and short impact of the 2008 elections on the U.S. and the world: a look at voting trends and surprises - Presented by V. Lance Tarrance, Jr.  Click here to read. 


May 3, 2006 -

Don't Bet on the GOP in 2006, by V. Lance Tarrance, Jr.and Thomas Riehle: "By an 11-point margin, all Americans favor Democrats in control of Congress after the November elections, 48% Democrats-37% Republicans. The new Cook Political Report/RT Strategies national survey of 1,003 adults, conducted Thursday through Sunday, April 27-30, also shows Democrats leading Republicans by 12 points among registered voters, 49-37 percent, and by 17 points among the most likely voters, 53-36 percent.​"  Click here to read.

Oct. 14, 1997 - PRNewsite - Burson-Marsteller Expands Public Affairs Practice:​ Burson-Marsteller today announced the appointment of  V. Lance Tarrance Jr. to the position of managing director in the firm's expanding public affairs practice. Click here to read.

               Videos: Lance Tarrance  July 5, 1988 - Present / Past                         President, Tarrance and Associates of Houston;  

   Videos: 7. Recent Appearances, Jan. 13, 2000... Click here to view.

May 27, 2004 - The European Union - New Economic Rival or the Ultimate Counterweight? Click here to read.

Mar. 28, 2002 - A Thousand Years Ago Today - Click here to read.

May 29, 2003 - Transformational Politics and the National Security Issue - Click here to read.

​Dec. 4, 2000 - A comparative Analysis of the 1876 and 2000 Elections and the Potential for Reform - Click here to read.

Mar. 25, 1999 - Divergent Philosophical Doctrines of Human Nature and the Wellsprings of Republican and Democratic Party Political Differences - Click here to read.

Nov. 27, 2005 - Washington Post - Sympathetic Vibrations by Chris Cillizza and Peter Slevin: "Democrats fumed last week at Vice President Cheney's suggestion that criticism of the administration's war policies was itself becoming a hindrance to the war effort. But a new poll indicates most Americans are sympathetic to Cheney's point." Click here to read.

May 7, 2006 - Washington Post - Pollster Suggests Bush Moves Might Be Too Little, Too Late, by Eric Pianin and Chris Cillizza:
"This administration may be over," Lance Tarrance, a chief architect of the Republicans' 1960s and '70s Southern strategy, told a gathering of journalists and political wonks last week. "By and large, if you want to be tough about it, the relevancy of this administration on policy may be over." Click here to read.

Harvard University Institute of Politics:
Fall 1973 Fellows - Fall Seminar: "The Politicalization of                                         
the Federal statistical system"
Spring 1974 Fellows - Spring Research: "U.S. Census demographics of                   who votes in Presidential elections"
V. Lance Tarrance, Jr. is Special Assistant to the Director of the U.S. Bureau of the Census. Previously, he was Director of Research for the Republican National...

Aug. 2, 2006 - DC Spectator - Lance Tarrance Resurfaces into GOP Campaign World in a Big Way. 
Follow: Recent Posts; Popular Posts. NBC News Credibility Hurt By...  Click here to read.

Sept. 12, 2004 - New York Times - "What Women Voters Want"

Op Ed Contributor Lance Tarrance is a Republican pollster and former executive with the Gallup Organization.  - By Lance Tarrance and Leslie Sanchez. "...presidential election, it is becoming more and more clear that the female voter is the true swing voter." Click here to read.

December 4, 1988 - Houston Chronicle, Op-Ed - "The Texas Power Connection Back in the Saddle, Again", by V. Lance Tarrance, Jr.:  "Another Texas power connection appears to be marching into Washington with the Bush Administration.  It is well acknowledged that Texans seem to have special talents for not only understanding power, but also getting things done...various Texas power groups have been in Washington for 50 years or more, amassing a large reservoir of experience and unique inside knowledge..."

"Two Party Texas," by John Knaggs (1986), about famed Republican Senator from Texas.  Lance Tarrance is mentioned on pages 83, 95, 106, 210, 216-217, 220-221, 223, 228, 230, 237, 242, 272, 282.

Click here to read

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Mar. 14, 2006 - Chicago Tribune - Bush takes offensive with Iraq:  "... of government [in Iraq] starts running," said Lance Tarrance, a Republican pollster teamed  with a Democrat in Virginia-based RT Strategies." Click here to read.

2008 - 

Washington D.C.: "In Defense of John McCain" - a panel discussion: John McCain is one of the most familiar figures in  American politics, a figure with great appeal to many. However, his concrete governing philosophy and actual track record have been left unexamined. Watch the video.

1968 ​- CQ Press Almanac - The Republican National Committee (RNC), under Chairman Ray C. Bliss, contributes to the Nixon-Agnew campaign in several substantive areas. Massive Staff Runs Nixon-Agnew Presidential Campaign: Assistant research director is L​ance Tarrance, former  research director for the Texas GOP. Public Relations. Headed by Fred W. Morrison, the division prepares... Click here to read.

Kay Bailey Hutchison, U.S. Senator, Washington D.C. Seminar - "Is there a culture of corruption in Washington today? Click here to read.


2008 -

The Bradley Effect - Now that polls indicate Senator Barack Obama is the favorite to win, some analysts predict a racially biased "Bradley Effect" could prevent Obama from winning a majority on November 4th. That is a pernicious canard and is unworthy of 21st century political narratives. I should know. I was there in 1982 at "ground zero" in California when I served George Deukmejian as his general election pollster...
Read more: http://www.realclearpolitics.com/articles/2008/10/the_bradley_effect_selective_m.html#ixzz3uEoanU4K 
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Click here to read.

Aug. 11, 2006 - The Arizona Republic Newspaper -

McCain has a long, diverse list of advisers as he runs for President in 2008: ... committee. • Lance Tarrance, Jr. - Senior strategist  for Straight Talk America; author and co-author of five books about electoral behavior. Click here to read.

Goldwater by Barry Goldwater with Jack Casserly (1988) Doubleday Press -  This outstanding biographical look at one of America's most controversial politicans contains many mentions of Lance Tarrance on pages: 131, 133, 210-213, 387, 379.  To order, click here

1981The Free Congress Research & Education Foundation Seminar:  Reapportionment and Coalition Outlooks for the 1980's, Edited by Stuart Rothenberg - "Redistricting...What the Data Show"  By V. Lance Tarrance, jr.   Click here to read.