News/Views 2022
2023 REED AWARDS WINNER FOR SURVEY RESEARCH - BEST USE OF TECHNOLOGY IN RESEARCH - LAS VEGAS, NEVADA MARCH 28,2023
Vernon Lance Tarrance Jr. was the Project Coordinator for the questionnaire design and assisted in the sample design of outer suburbs. He collaborated on the analytics for the client, Texas Latino Conservatives, and assisted in the PowerPoint presentation. This survey was the first of its design ever attempted in Texas. The project received national recognition in 2023.
PRESS RELEASE
MARCH 29, 2023
Campaigns & Elections 2023 Reed Awards
"The Most Exacting Award in Political Campaigning”
Survey Research – Best Use of Technology in Research
Texas Latino Conservatives’
Hispanic Power Score & Realignment Survey
Echelon Insights, Impacto Group, Tarrance Consulting
"Every year the Reed Awards recognize the most exceptional work in campaigning from the preceding year. The 2023 Reed Awards winners were honored at The Reed Awards Ceremony in Las Vegas, NV on March 28th.
“We are proud of the team we assembled to carry out this important research. Our work to understand the ongoing realignment of Latino voters will continue and we look forward to sharing more valuable insights in the future,” says TLC Founder, Orlando Sanchez.
The award-winning survey commissioned by Texas Latino Conservatives confirmed that the Republican Party’s Hispanic gains from 2020 would continue into the 2022 election cycle. This survey of Hispanic voters offered the clearest evidence that Hispanic communities across Texas were poised to move even further right in November, and, indeed, they did precisely that.
The Texas Hispanic Realignment survey, which was conducted by Patrick Ruffini of Echelon Insights, Leslie Sanchez of Impacto Group, and V. Lance Tarrance, Jr., built upon a previous postmortem analysis of the 2020 election and Census data which identified three key regions where the Hispanic vote is changing the most: 1) South Texas and the Rio Grande Valley, 2) the outer suburbs of Houston, Dallas, San Antonio, and Austin combined with battleground State House districts in these metros, and 3) exurban areas of major metros (Houston, Dallas, San Antonio) combined with counties showing the highest Hispanic population growth statewide.
Together we surveyed 1,200 Hispanic registered voters in these three regions in English and Spanish using a mix of live caller telephone and text-to-web interviews, with 400 interviews in each target region, from June 15 to 26, 2022.
Our key findings showed a powerful shift in the political winds in 2022:
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Republicans and Democrats tied with Hispanics in key regions in the 2022 midterm race.
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61 percent are bothered by the current direction of the Democratic Party.
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Few are satisfied with the direction of the country, and they blame Biden.
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Conservative Hispanic values translate to movement towards Republicans.
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Hispanics surveyed favor tougher border security measures.
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Hispanics overwhelmingly support more oil and gas exploration and jobs in Texas.
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Texas Hispanics on the American Dream."
Latino Republicans Push Back on Party’s Immigration Agenda
Posted by Vernon Lance Tarrance Jr
MARCH 9,2023,Latino Republicans Push Back on Party's Immigration Agenda Posted by Vernon Lance Tarrance on March 09, 2023 Now that the Republican Party has assumed control of the U.S. House of Representatives, the issue of immigration reform is finally back on the table as...
South Texas & South Florida: New Red Wave Twin Sisters?
Posted by Vernon Lance Tarrance Jr
FEBRUARY 21,2023, "South Texas & South Florida: New Red Wave Twin Sisters? Posted by Vernon Lance Tarrance Jr 10sc on February 21, 2023 The following article with excerpts appeared recently in The New Yorker magazine (Jan 25, 2023) on how the Democrats are losing the Latino vote in..." DOUBLE CLICK THE BUTTON BELOW:
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Why Climate Catastrophism May be Helping the Working/Middle Class Shift Away from Democrats
Posted by VERNON LANCE TARRANCE JR.on FEBRUARY 6, 2023, "Why Climate Catastrophism May be Helping the Working/Middle Class Shift Away from Democrats Posted by Vernon Lance Tarrance Jr 10sc on February 06, 2023 There has recently been published a three (3) part analysis of WHY the Democratic Party is losing the...." DOUBLE CLICK THE BUTTON BELOW FOR MORE INFORMATION ON THIS SURVEY AND ANALYSIS
Hispanic Shift: Latinos in Search of Working-Class Agenda
POSTED BY VERNON LANCE TARRANCE JR. ON JANUARY 4, 2023, "Hispanic Shift: Latinos in Search of Working-Class Agenda Posted by Vernon Lance Tarrance Jr 10sc on January 04, 2023 Comment by V. Lance Tarrance, Jr. The Los Angeles Times reported an Op-Ed piece which showed what was happening with the Hispanic realignment...", DOUBLE CLICK THE BUTTON BELOW FOR MORE INFORMATION ON THIS SURVEY AND ANALYSIS