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 About Tarrance Consulting 

Tarrance began with an idea                         and a dream back in the 1960s... 

 

 

 

       ...when Lance Tarrance read Barry Goldwater's book, "Conscience of a Conservative." in college at Washington and Lee University, it inspired him to become active in government and  elections and became his passion.  Later, his friendship with Richard Scammon, editor of America Votes and former Director of the U.S. Census, propelled Lance to publish maps and voting returns for the major counties in Texas, a first for his state.

The final signpost that helped direct his career was the landmark book, "The Emerging Republican Majority", published in 1969, by Kevin Phillips.  This book charted the demographic and historical patterns that predicted that the old South and the new Sunbelt/Southwest would realign to a new conservative - GOP future.  This book became his career - life mission. 

 

He chose to locate and start his company, V. Lance Tarrance & Associates in Houston, Texas, the geographical center of the SunBelt states.

At Tarrance Consulting, we are dedicated to

winning formulations through a comprehensive 

"Four Corners Strategy" that includes: (1) critical issueanalysis, (2) key voter demographic polling/sampling, (3) media research/messaging, and (4) candidate positioning.  We bring the entire focus of the campaign onto one page to simplify any strategy and to center on the metamessage which brings the entire campaign to its ultimate force against the opponent.

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We have been at the center of the U.S. and international political scene for nearly four decades. During that time we have earned our reputation as voting behavior specialists and continue to provide valuable insight into national public opinion trends.

 WORK EXPERIENCE 

Lance's career took him on an exciting journey from data collection experience as Special Assistant to the Director of the U.S. Census, to one of America's top 

public opinion analysts, authors and guest lecturers.

After building a successful polling company that was acquired by the Gallup Organization, he became a member of their Board (1987-1992).  Later, he became their 'man in China', as President and Managing Director of Gallup China Inc. in Beijing (1993-1996). 

Lance was a distinguished visiting professor at the Texas A&M University's Center for Presidential Studies lecturing on contemporary public opinion analysis.

ADDITIONAL PROFESSIONAL AND EDUCATIONAL INFORMATION ABOUT V. LANCE TARRANCE JR.

 Selected Campaign Experiences of V. Lance Tarrance, Jr.
 
 U.S. PRESIDENTIAL CAMPAIGNS:

   BARRY GOLDWATER, 1964
      * RICHARD NIXON, 1968, 1972
      * RONALD REAGAN, 1976
      * JOHN CONNALLY, 1980
      * JACK KEMP, 1988
      * U.S. CHAMBER OF COMMERCE, 2004
      * JOHN MCCAIN, 2008   


ELECTED REPUBLICAN U.S. SENATORS:

         SEN. JOHN TOWER, TEXAS, 1966-1984
       * SEN. JACK SCHMITT, NEW MEXICO, 1976-1982
       * SEN. MALCOLM WALLOP, WYOMING, 1976-1994
       * SEN. S.I. HAYAKAWA, CALIFORNIA, 1976-1982
       * SEN. PETE DOMENICI, NEW MEXICO, 1978-1984
       * SEN. ALAN SIMPSON, WYOMING, 1978, 1984
       * SEN. MAC MATHIAS, MARYLAND, 1980-1986 
       * SEN. STEVE SYMMS, IDAHO, 1980-1986
       * SEN. CHUCK GRASSLEY, IOWA, 1980-1992
       * SEN. PAUL  TRIBLE, VIRGINIA, 1982-1988
       * SEN. PHIL GRAMM, TEXAS, 1984-1996
       * SEN. MITCH  MCCONNELL, KENTUCKY, 1984
       * SEN. TRENT LOTT, MISSISSIPPI, 1988-1994

 

ELECTED REPUBLICAN STATE GOVERNORS:

          GOV. BILL CLEMENTS, TEXAS, 1978-1982
        * GOV. DICK THORNBURG, PENNSYLVANIA, 1978-1982
        * GOV. JOHN DALTON, VIRGINIA, 1978
        * GOV. FRANK WHITE, ARKANSAS, 1980-1982
        * GOV. GEORGE DUEKMEJIAN, CALIFORNIA, 1982-1990
                          * 
GOV. TERRY BRANSTAD,  IOWA, 1982-1990
        * GOV. JIM MARTIN,  NORTH CAROLINA, 1984, 1988
        * GOV. BOB MARTINEZ, FLORIDA, 1986-1990
        * GOV. TOMMY  THOMPSON, WISCONSIN, 1990-1994
        * GOV. GEORGE VOINOVICH, OHIO, 1990-1994
 SELECTED PROMINENT DEMOCRATS DEFEATED STATEWIDE:

           SEN. JOHN TUNNEY, CALIFORNIA, 1976
        * SEN. GALE MCGEE, WYOMING, 1976                                                      * SEN. JOE MONTOYA, NEW MEXICO, 1976
        * ATT-GEN  JOHN  HILL, TEXAS, 1978
        * REP. BOB KRUEGER, TEXAS, 1978
                                                          * SEN. JOHN CULVER, IOWA, 1980
        * SEN. FRANK CHURCH, IDAHO, 1980                                                      * GOV. BILL  CLINTON, ARKANSAS, 1980
        * MAYOR TOM BRADLEY, LOS ANGELES, CALIF., 1982, 1986 
        * SEN. DEE HUDDLESTON, KENTUCKY, 1984
        * REP. LLOYD DOGGETT, TEXAS, 1984
 
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