About Tarrance Consulting
Tarrance began with an idea and a dream back in the 1960s...
...when Lance Tarrance read Barry Goldwater's book, "Conscience of a Conservative." in college at Washington and Lee University, it inspired him to become active in government and elections and became his passion. Later, his friendship with Richard Scammon, editor of America Votes and former Director of the U.S. Census, propelled Lance to publish maps and voting returns for the major counties in Texas, a first for his state.
The final signpost that helped direct his career was the landmark book, "The Emerging Republican Majority", published in 1969, by Kevin Phillips. This book charted the demographic and historical patterns that predicted that the old South and the new Sunbelt/Southwest would realign to a new conservative - GOP future. This book became his career - life mission.
He chose to locate and start his company, V. Lance Tarrance & Associates in Houston, Texas, the geographical center of the SunBelt states.
After building a successful polling company that was acquired by the Gallup Organization, he became a member of their Board (1987-1992). Later, he became their 'man in China', as President and Managing Director of Gallup China Inc. in Beijing (1993-1996).
Lance was a distinguished visiting professor at the Texas A&M University's Center for Presidential Studies lecturing on contemporary public opinion analysis.