January 8, 2018:  V. Lance Tarrance, Jr. makes "THE POINT" on CNN about Tax Reform with Chris Cillizza  




Our history includes experience in seven U.S. Presidential campaigns and working for innumerable corporations and public affairs associations providing data collection, statistical analyses and strategic formulations.

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Ten months before the election, Lance saw a path to victory for Trump - ahead of the predictions of others.  See the article below:

FOX NEWS.COM - January 6, 2016

From books on divided government to our newest book, "Breaking Republican," we've not only analyzed situations but predicted many outcomes.  

Our services are tailored to the needs of our clients. Whether it's polling, issues analysis, candidate profiling or media strategies.  Mr. Tarrance has advanced degrees in Behavioral Research with additioanl background at the Survey Research Center at the University of Michigan and the Kennedy School of Government at Harvard University.

​​Politics of government is always changing and helping shape public opinion and vice versa. Here are some of the many opinion articles and research papers we've written over the years. 

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FOXNews.com "If Trump gets the GOP nomination will it hand Democrats a win in 2016? Not necessarily!"   "...For many Republicans outside the Washington area, Trump’s candidacy has been a breath of fresh air in an atmosphere of suffocating campaign double-talk, political correctness and the business-as-usual approach of the political class in the nation’s capital........Trump, with his “Make America Great Again” theme, has the potential to win states in the Midwest like Michigan, Wisconsin and Ohio (“make the industrial states great again”)........This would mean getting support from more blue-collar and white working-class voters, not just suburban, college-educated, white-collar voters. These angriest voters have been attracted to Trump largely for his unique leadership style – yes, I said “style,” not “policy” – and this is what makes this election year totally different, one that no Romney or McCain would understand........Now is not the time to be conflicted. Now is the time to realign the Republican party with key Midwest states, and Trump may have the answer. In just a few weeks, the 2016 primaries may also have the answer."

by V. Lance Tarrance, Jr.


GALLUP.COM - MAY 4, 2018
"California Dreaming:  Is Talk of Secession Just Politics?",
"Democratic state officials in California, including the governor and attorney general, have made national news over the Golden State's various legal battles with the Trump administration. These battles have led some to wonder if Californians would prefer that the state become an independent country or at least act like one."

by V. Lance Tarrance, Jr.


GALLUP.COM - March 7, 2018
"Previewing Base Voter Messaging for the 2018 Elections",

​"Democrats looking for a midterm message beyond opposing Donald Trump have a number of traditional Democratic issues to choose from.  Republicans..."

by V. Lance Tarrance, Jr.